Plumbers
Bathroom renos, hot water swaps, a neat rough-in. We show the work, not the address: no customer faces, addresses or paperwork without the customer's consent.
Upward Social Studio · For tradies
Social media management for tradies.
Job photos and a voice note in. Posts in your voice out. You approve every one.
You're on the tools all day, and the page goes quiet. We turn the jobs you're already doing into regular posts, without you having to write a thing.
The process
How it works
- 1
Take a few photos on the job.
Your phone is enough. Wipe the lens, shoot in daylight where you can, and get one wide shot and one close-up. Before, during and after is even better.
- 2
Send them with a voice note.
Thirty seconds in the ute is plenty: what the job was, what was tricky, what you're happy with. A line of text works too.
- 3
We write and design the posts in your voice.
Captions built from your own words, so they sound like you, not like an ad. Laid out in a clean, consistent style for your page.
- 4
You approve every post.
Nothing goes out until you've said yes. Want a word changed or a photo swapped? Tell us and we'll sort it. Then we do the rest.
Trades we work with
Who it's for
Builders
Slab, frame, lock-up, fit-out, handover. One build told in stages gives your page a run of posts, and the finishes are what people stop scrolling for.
Electricians
Switchboard upgrades, lighting, the tidy job behind the wall. Take photos once it's safe to; nobody needs a shot of live work for a post.
Painters
Few trades suit a before and after better. A tired weatherboard, then the finished house: two photos and a voice note about the prep.
Roofers
Before and after from the ground, or shots you take while you're already up there working safely. Never climb just for a photo.
Landscapers
An overgrown yard, then lawn, hedges and a new path. Garden jobs make some of the most satisfying before and after posts there are.
Tiler, carpenter, concreter or another trade? The same process works for any job people can see. If customers can see your work, it belongs on your page. You can see the posts we made for our own page on the homepage.
The service
What's included
- Captions written in your voiceFrom your photos and voice notes. No corporate filler, no hashtag walls.
- Post designYour photos laid out in a clean, consistent style, so your page looks like one business.
- A planned week of postsPosts go out Monday to Friday, one each weekday, planned a week ahead so your page keeps showing up.
- Your approval on every postYou see each post before it goes out, and you can ask for changes.
- Photo tips for the job siteSimple pointers for better phone photos, plus what to keep out of shot.
- Privacy-aware postsNo customer faces, addresses or paperwork without the customer's consent.
What we won't do: make up reviews, post anything you haven't approved, or promise you a set number of jobs.
Posting rhythm
How often we post
Posts go out Monday to Friday, one each weekday.
A page that posts regularly looks like a business that's busy and still trading. One that last posted months ago leaves people wondering. You don't need a new job every day to keep up: one job can give you several posts, from the before shot to the finished work.
We plan the week's posts ahead and send them to you to approve, so you're not being asked for content every morning.
FAQ
Questions tradies ask
What do I need to send you?
A few photos from the job and a line or two about it. Voice notes are fine. Your phone is enough: wipe the lens, shoot in daylight where you can, and take one wide shot and one close-up.
Do I approve every post?
Yes. Nothing goes out until you have said yes. If a post isn't right, tell us what to change and we'll fix it before it goes anywhere.
Will the posts actually sound like me?
That is the whole idea. We write from your photos and your own words in the voice note, so the posts sound like you, the business owner, not like an ad. If a phrase doesn't sound like something you'd say, we change it.
I already get work by word of mouth. Do I still need social media?
Maybe not to stay busy, and we won't pretend otherwise. But a recent post gives anyone who looks you up something current to see, and a page that has been quiet for months doesn't tell them much. Regular posts of real jobs show that you're active and what your work looks like.
Can social media bring in jobs?
It can help, but we won't promise you a number of jobs, leads or followers, and you should be wary of anyone who does. What we can do is keep your page showing your real work regularly, so that when someone checks you out, there's something worth seeing.
How often will you post?
Posts go out Monday to Friday, one each weekday. We plan the week's posts ahead, so you're not being asked for something new every day.
Do I need a good camera or any design skills?
No. Your phone is enough, and the writing and design are our job. A wide shot and a close-up of the finished work, taken in decent light, gives us plenty to work with.
What does it cost?
$250 per week + GST (works out to $50 per posting day, Mon–Fri, + GST). Email us or send us a DM on Instagram with your trade and where your page is at, and we'll talk it through. No pressure, no lock-in talk.
Contact
Your page, sorted.
Tell us your trade and where your page is at, by email or on Instagram. No pressure, no lock-in talk.